From idea to a product that delivers results.

I'm Felipe Amorim, a senior Product / UX Designer. I turn business problems into live products: discovery, flows and interface.

Book 30 min

Message on WhatsApp

Level: Senior Product / UX Designer
Now: Product Designer at TopSend
Based in: Juazeiro do Norte, Ceará, Brazil, working remotely
Focus: B2B, fintech, CRM and ERP products

Selected work

Drag or hover to explore each case.Swipe to explore each case.

01 / 08

TopSend
Messaging, CRM and AI for sales teams
59 screens on a single design system
SaaS
B2B
CRM
→
TopSend DS
Design system built from scratch
27 components, AA/AAA contrast in both themes
Design System
Accessibility
→
Queropagar
Debt recovery and self-service negotiation
Negotiation in 3 steps, validated in a prototype
Fintech
B2B
→
Dominique Milfont
Landing page for a nutritionist
Responsive, lightweight landing page, ready to publish
Landing page
Health
→
PGR Bank
Banking app for small transactions
Prototype used to refine flows before development
Fintech
Mobile
→
Paguru
New brand and landing page
Website with a new brand delivered in 1 month
Brand
Landing page
→
ConectHu
HR: humane offboarding and reverse hunting
Design and navigation approved during prototyping
HR
SaaS
→
Azulou
Modular ERP for small businesses
Flows documented for the first time, a foundation for the dev team
ERP
Pet
→

Where I deliver results.

Four connected formats: from diagnosis to product evolution.

Step 1
Design consulting
Assess, map and propose improvements.
- UX and interface review
- Visual map of the problems
- Prioritized improvement report
Step 2
Prototyping and validation
From idea to a testable prototype.
- Clickable prototype
- User testing
- Clear next steps
Step 3
Fixed scope
A clear start, middle and end.
- Discovery and journey
- High-fidelity prototype
- Developer handoff
Step 4
Retainer and Design System
Design inside your team, every month.
- Ongoing UI/UX evolution
- Design system with tokens and components
- Day-to-day work with PO and devs

Book 30 min

Message on WhatsApp

People I've worked with.

20 real recommendations, published on my LinkedIn.

Izabelly Macêdo (verified on LinkedIn)CPO at Paguru
Managed Felipe directly · Dec 2024
Translated from Portuguese
I had the chance to work with Felipe for 3 years at Paguru, where he was a Product Designer. From the start, Felipe stood out for his proactivity, his strong sense of ownership and his drive to make things happen. Always willing to deliver the expected result and to rise to big challenges, looking for solutions collaboratively. He is a dedicated professional who adapts to any context.
Antero Silva (verified on LinkedIn)CTO at Nuvia
Managed Felipe directly · Jan 2025
Translated from Portuguese
A dedicated professional who wears the company jersey and is always looking to improve and grow! Felipe is the guy who takes on new challenges and constantly exceeds expectations!
Miriam Koga (verified on LinkedIn)Founder at Harumi
Managed Felipe directly · Dec 2024
Felipe is a very committed and talented product designer. He has attention to details.
Eduarda Mutz (verified on LinkedIn)Product Owner
Senior to Felipe · May 2025
Translated from Portuguese
Amorim is a committed, creative professional who is always very positive day to day. Working with him means having someone by your side who sees beyond what is proposed, looks for innovative solutions and genuinely contributes to the team. He has a strategic view of technology, product and innovation, always focused on what really matters. A person who inspires and adds value wherever he is.
Rebeca Gomes (verified on LinkedIn)CEO at Paguru
Different teams · Jan 2025
Translated from Portuguese
Felipe is a one-of-a-kind professional. Dedicated, attentive, with an excellent relationship with clients, willing to look for and deliver whatever is needed. I can't leave out his adaptability in handling projects from different contexts at the same time!
Joyce Sousa (verified on LinkedIn)Product Designer
Felipe was senior to her · Dec 2024
Translated from Portuguese
Felipe is a committed professional; his dedication to his work is exemplary, and he has a talent for building good relationships with colleagues, contributing to a collaborative work environment. He also has a strong business sense that keeps his solutions well aligned and ensures deliveries that truly add value.
Thomas William (verified on LinkedIn)Product Designer
Same team · Dec 2024
Translated from Portuguese
I worked with Felipe for almost 2 years. He stands out as a highly qualified, competent professional, committed to excellence in all his duties. His ethical and professional conduct was always exemplary. He communicates very well, working well both independently and as part of a team, always willing to share knowledge and help his colleagues.
Maria Eduarda Carvalho (verified on LinkedIn)UX/UI Designer at Brisanet
Same team · Jan 2025
Translated from Portuguese
Felipe is the kind of person every team needs, with several striking traits: smart, dedicated and helpful. Above all, he takes pleasure in helping and teaching. I'm deeply grateful for everything he taught me while we worked together. An amazing professional who, whatever he's doing, gives it his all to deliver valuable, high-quality products to the market.
Sharon Nascimento (verified on LinkedIn)QA Analyst
Same team · Sep 2023
Translated from Portuguese
What can I say about such an exceptional professional? It has been a pleasure working with Felipe. He plays a memorable role as Product Designer at Paguru and Azulou, and beyond that he still comes to my rescue when I need graphic design for social media and internal use, even though it isn't his field. Always willing to help and attentive to the smallest details. If you have a Felipe Amorim, you have everything design-wise, haha.
Lara Alencar (verified on LinkedIn)Communications Advisor
Same team · Sep 2022
Translated from Portuguese
An amazing professional: dedicated, responsible, caring and empathetic. Felipe is a great product designer, always open to innovation. It's an honor to work with you, Felipe. I wish you success wherever you go.

Izabelly Macêdo (verified on LinkedIn)CPO at Paguru
Managed Felipe directly · Dec 2024
Translated from Portuguese
I had the chance to work with Felipe for 3 years at Paguru, where he was a Product Designer. From the start, Felipe stood out for his proactivity, his strong sense of ownership and his drive to make things happen. Always willing to deliver the expected result and to rise to big challenges, looking for solutions collaboratively. He is a dedicated professional who adapts to any context.
Antero Silva (verified on LinkedIn)CTO at Nuvia
Managed Felipe directly · Jan 2025
Translated from Portuguese
A dedicated professional who wears the company jersey and is always looking to improve and grow! Felipe is the guy who takes on new challenges and constantly exceeds expectations!
Miriam Koga (verified on LinkedIn)Founder at Harumi
Managed Felipe directly · Dec 2024
Felipe is a very committed and talented product designer. He has attention to details.
Eduarda Mutz (verified on LinkedIn)Product Owner
Senior to Felipe · May 2025
Translated from Portuguese
Amorim is a committed, creative professional who is always very positive day to day. Working with him means having someone by your side who sees beyond what is proposed, looks for innovative solutions and genuinely contributes to the team. He has a strategic view of technology, product and innovation, always focused on what really matters. A person who inspires and adds value wherever he is.
Rebeca Gomes (verified on LinkedIn)CEO at Paguru
Different teams · Jan 2025
Translated from Portuguese
Felipe is a one-of-a-kind professional. Dedicated, attentive, with an excellent relationship with clients, willing to look for and deliver whatever is needed. I can't leave out his adaptability in handling projects from different contexts at the same time!
Joyce Sousa (verified on LinkedIn)Product Designer
Felipe was senior to her · Dec 2024
Translated from Portuguese
Felipe is a committed professional; his dedication to his work is exemplary, and he has a talent for building good relationships with colleagues, contributing to a collaborative work environment. He also has a strong business sense that keeps his solutions well aligned and ensures deliveries that truly add value.
Thomas William (verified on LinkedIn)Product Designer
Same team · Dec 2024
Translated from Portuguese
I worked with Felipe for almost 2 years. He stands out as a highly qualified, competent professional, committed to excellence in all his duties. His ethical and professional conduct was always exemplary. He communicates very well, working well both independently and as part of a team, always willing to share knowledge and help his colleagues.
Maria Eduarda Carvalho (verified on LinkedIn)UX/UI Designer at Brisanet
Same team · Jan 2025
Translated from Portuguese
Felipe is the kind of person every team needs, with several striking traits: smart, dedicated and helpful. Above all, he takes pleasure in helping and teaching. I'm deeply grateful for everything he taught me while we worked together. An amazing professional who, whatever he's doing, gives it his all to deliver valuable, high-quality products to the market.
Sharon Nascimento (verified on LinkedIn)QA Analyst
Same team · Sep 2023
Translated from Portuguese
What can I say about such an exceptional professional? It has been a pleasure working with Felipe. He plays a memorable role as Product Designer at Paguru and Azulou, and beyond that he still comes to my rescue when I need graphic design for social media and internal use, even though it isn't his field. Always willing to help and attentive to the smallest details. If you have a Felipe Amorim, you have everything design-wise, haha.
Lara Alencar (verified on LinkedIn)Communications Advisor
Same team · Sep 2022
Translated from Portuguese
An amazing professional: dedicated, responsible, caring and empathetic. Felipe is a great product designer, always open to innovation. It's an honor to work with you, Felipe. I wish you success wherever you go.

Italo Moraes (verified on LinkedIn)Full Stack Developer
Different teams · Jan 2025
Translated from Portuguese
Felipe is a talented, strategic Product Designer with a remarkable ability to create solutions that balance functionality, usability and aesthetics. His sharp eye for detail and his innovative approach to solving complex problems make him an essential professional on any team. Always focused on users' needs, Felipe delivers high-impact projects that add value and innovation. I recommend him with full confidence!
Kayo Silva (verified on LinkedIn)Senior Front-end Engineer at OSF Digital
Same team · Jan 2025
Translated from Portuguese
Felipe Amorim is a highly competent Product Designer with an exceptional ability to quickly pick up market trends, balancing product needs with a user-centered experience. He stands out for how fast he turns ideas into creative, functional solutions, always aligned with project goals. Committed and efficient, Felipe delivers his work with excellence and on time, an indispensable professional for any team looking for innovation and quality.
Manoel Iranilson Vieira (verified on LinkedIn)Full Stack Developer
Different teams · Jan 2025
Translated from Portuguese
I had the privilege of working with Felipe, and I can confidently say he is an exceptional professional. His creativity and attention to detail are impressive, and he has a unique ability to turn ideas into designs that are visually striking and functionally effective.
Carlos Yan (verified on LinkedIn)Mobile Developer
Different teams · Dec 2024
Translated from Portuguese
Felipe is an incredible designer! As a mobile developer, there's nothing better than working with someone who challenges the team with innovative, beautiful and highly functional solutions. Felipe not only brings those qualities but also inspired me to deepen my understanding of user experience (UX) and to recognize the importance of every component on a screen. Working with him was a transformative experience!
Gabriel Nicácio (verified on LinkedIn)Full Stack Developer
Different teams · Dec 2024
Translated from Portuguese
Felipe Amorim is a talented and thoughtful professional in the field. With experience in prototyping, interface design and user-centered design. Beyond his technical skills, he also stands out for soft skills such as communication, teamwork and problem solving. I'm sure he would be a valuable addition to any team looking to raise the bar on its products and user experience.
Rafael Nicacio (verified on LinkedIn)Back-End Developer
Different teams · Dec 2024
Translated from Portuguese
A great professional, helpful and dedicated to his coworkers, with a lot of knowledge in his toolkit.
Herisson Silva (verified on LinkedIn)Software Engineer at Nuvia
Different teams · Dec 2024
Translated from Portuguese
A great professional, always willing to help and improve, adding a lot to the team!
Franklin Lima (verified on LinkedIn)Senior Software Engineer
Same team · Sep 2022
Translated from Portuguese
A great designer with a strong sense of responsibility and commitment to the team.
Felipe Braga (verified on LinkedIn)Senior Data Analyst
Same team · Sep 2022
Translated from Portuguese
A focused, highly communicative and capable professional!
Thomas William (verified on LinkedIn)Product Designer
Same team · Sep 2022
Translated from Portuguese
A highly capable, self-managed professional. I learned a lot as his coworker, not to mention his exceptional UI.

Italo Moraes (verified on LinkedIn)Full Stack Developer
Different teams · Jan 2025
Translated from Portuguese
Felipe is a talented, strategic Product Designer with a remarkable ability to create solutions that balance functionality, usability and aesthetics. His sharp eye for detail and his innovative approach to solving complex problems make him an essential professional on any team. Always focused on users' needs, Felipe delivers high-impact projects that add value and innovation. I recommend him with full confidence!
Kayo Silva (verified on LinkedIn)Senior Front-end Engineer at OSF Digital
Same team · Jan 2025
Translated from Portuguese
Felipe Amorim is a highly competent Product Designer with an exceptional ability to quickly pick up market trends, balancing product needs with a user-centered experience. He stands out for how fast he turns ideas into creative, functional solutions, always aligned with project goals. Committed and efficient, Felipe delivers his work with excellence and on time, an indispensable professional for any team looking for innovation and quality.
Manoel Iranilson Vieira (verified on LinkedIn)Full Stack Developer
Different teams · Jan 2025
Translated from Portuguese
I had the privilege of working with Felipe, and I can confidently say he is an exceptional professional. His creativity and attention to detail are impressive, and he has a unique ability to turn ideas into designs that are visually striking and functionally effective.
Carlos Yan (verified on LinkedIn)Mobile Developer
Different teams · Dec 2024
Translated from Portuguese
Felipe is an incredible designer! As a mobile developer, there's nothing better than working with someone who challenges the team with innovative, beautiful and highly functional solutions. Felipe not only brings those qualities but also inspired me to deepen my understanding of user experience (UX) and to recognize the importance of every component on a screen. Working with him was a transformative experience!
Gabriel Nicácio (verified on LinkedIn)Full Stack Developer
Different teams · Dec 2024
Translated from Portuguese
Felipe Amorim is a talented and thoughtful professional in the field. With experience in prototyping, interface design and user-centered design. Beyond his technical skills, he also stands out for soft skills such as communication, teamwork and problem solving. I'm sure he would be a valuable addition to any team looking to raise the bar on its products and user experience.
Rafael Nicacio (verified on LinkedIn)Back-End Developer
Different teams · Dec 2024
Translated from Portuguese
A great professional, helpful and dedicated to his coworkers, with a lot of knowledge in his toolkit.
Herisson Silva (verified on LinkedIn)Software Engineer at Nuvia
Different teams · Dec 2024
Translated from Portuguese
A great professional, always willing to help and improve, adding a lot to the team!
Franklin Lima (verified on LinkedIn)Senior Software Engineer
Same team · Sep 2022
Translated from Portuguese
A great designer with a strong sense of responsibility and commitment to the team.
Felipe Braga (verified on LinkedIn)Senior Data Analyst
Same team · Sep 2022
Translated from Portuguese
A focused, highly communicative and capable professional!
Thomas William (verified on LinkedIn)Product Designer
Same team · Sep 2022
Translated from Portuguese
A highly capable, self-managed professional. I learned a lot as his coworker, not to mention his exceptional UI.

Felipe Amorim in glasses and a white shirt, photographed from below against a blue sky

Hover: the light follows you.

Design is how it works.

I'm Felipe Amorim, 31, with a bachelor's in Information Systems (FJN, 2017). I went to college to learn how to build software and found out I liked understanding the people who would use it even more.

I've worked in a software house, ERP, fintech and HR. At TopSend, I built the design system from scratch. By the time I open Figma, I already know what each screen needs to solve.

Read my story