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Felipe Amorim
All work

TopSend DS

When I joined TopSend, there was no design system. Each screen decided color, spacing and components its own way. I created the foundation that now supports the entire platform and the iGaming vertical.

Result: 27 components, AA/AAA contrast in both themes

What
Design system built from scratch
Client
TopSend
Role
Product Designer
Timeline
2025 to present
Platform
Web
TopSend DS color system with the brand lime, the light theme purple and the semantic token table

The starting point

Without a source of truth, the same button appeared in three colors and the same card with four different corner radii. Every new screen cost decisions that should already have been made.

I started with the contract: what counts as a token, who can use hex values, how a component is documented and how a change is recorded.

One source of truth
Hex values live only in the tokens file. Everything else uses variables.
Dark-first, with a light theme
Every token has a light version, with contrast adjusted when needed.
Living documentation
Each component shows anatomy, states, variants and when to use it.
Versioned
Semantic versioning and a changelog: the team knows what changed and why.
Type system with the display scale used across the platform
Accessibility page with approved and rejected contrast pairings

Foundations

Lime on dark, purple on light. AA contrast for text and AAA for primary actions in both themes. Spacing in multiples of 8, with breakpoints, elevation and radii defined as tokens.

The brand went into the system too: logos in every version and the TopChat sub-brand, designed from the same elements.

Spacing scale in multiples of 8 px
TopSend logo in dark, light and lime versions

Components

27 components, from the button to the data table, each with a light and a dark version. The project rule is simple: if a component doesn't exist, it's created in the design system before it shows up on a screen.

Automated adherence rules flag when someone uses a color outside the tokens, so the system doesn't degrade over time.

Data table with bulk selection, per-channel status and pagination
KPI cards with change indicators and usage best practices
Campaign setup modal
Empty states for when there's no data yet
Buttons: variants, sizes and states
Success, error, warning and info toasts

Result

A foundation of 27 components and documented fundamentals that supports 35 platform screens and 24 iGaming vertical screens.

AA contrast for text and AAA for primary actions, in both themes.

Every change recorded with a version and date in the changelog, so the team knows what changed in each component and why.

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